MAY 31st 1998THE DAY THIS DREAM WAS REALIZED. BLEU WAS BORN I was a baby when I opened this magical beast of a store. My friends/team/family and I would go out clubbing all night and open right on time, at 11am, every single morning for most of you who still shop here regularly. You never judged our wristbands, faint smell of vodka and smeared eyeliner. You also had a wild night. Who were you to judge? Then I started to grow up and you...

With Fall just around the corner, we usher in what can be a confusing time of year style-wise. It’s still a bit warm out, but starting to get colder and everywhere you look you see fall pieces. But it's not quite time yet to pull out your winter coats. And that is exactly why we are here, to help you transition into fall style effortlessly. We are going to break down a couple looks with key pieces you need for nailing transitional style with ease...

When treating yourself to a shopping spree, we love those fun statement pieces just as much as you do. However, we also love those essential pieces that serve as the building blocks to a sensational wardrobe. Having a selection of well curated pieces makes getting ready in the morning super easy, and stress free. Today we are going to go through our top three must-have pieces that will help you create the perfect capsule wardrobe.Relaxed Denim...