Blog

Gen X - The generation that never needed permission to be cool. Why wouldn’t you want to steal everything about us? We stayed out late, showed up polished, and worked hard, even without the pressure of posting it all online. And now, we’ll probably never be able to retire, but mostly because nobody else can do the job as efficiently (or as stylishly) as we can. If anything, the renewed appeal of 90s minimalism, grown-woman glamour, an...

The perfect summer slip dress is a siren's call to serenity, evoking the feeling of a sun-kissed afternoon where worries melt away. It's an effortless elegance that whispers romance. Pair it with sandals or graceful heels, and it's an ideal companion for carefree strolls and lazy days. Timeless and understated, it's a love letter to the essence of summer, rather than a fleeting fashion trend.For a sunset walkAs the sun dips below the horizon, the...

MAY 31st 1998THE DAY THIS DREAM WAS REALIZED. BLEU WAS BORN I was a baby when I opened this magical beast of a store. My friends/team/family and I would go out clubbing all night and open right on time, at 11am, every single morning for most of you who still shop here regularly. You never judged our wristbands, faint smell of vodka and smeared eyeliner. You also had a wild night. Who were you to judge? Then I started to grow up and you...